Tuesday, February 23, 2016

Week 6: Reading Response- Hertzian Tales Chapter 1 and 2

Chapter 1: The Electronic as Post-Optimal Object

Semiotics: the study of meaning-making, the study of sign processes and meaningful communication.

In this chapter, it covered the ideas and theology towards electronic objects spanning from the late 60's to now as it talks on how these objects are not so much on how these objects live within the space but rather the affect they have on us and our desire to change our world to fit the aesthetic of this object. Aesthetics play in to this because we all have certain tastes and sensibilities that reflect into out outer wear, and in this study it talks about how these electronic objects are a part of our own aesthetic and that it subconsciously shapes our world to match it. The descriptions placed upon electronic objects fall into three categories: Lost Object, Object, and Post-Optimal. Lost Object is the focus on the theoretical illustrates upon what is known of an object, and further pushes new ideas and theories on what is to become of an already established form. Object has four parts: package, fusion, dematerialization, and juxtaposition. Package is where an object is one part decoration and the other is a person having a nonchalance view towards it. Fusion is where you are to take multiple objects and set them on a modem to create something else such as Daniel Weil's Clock (1983) where he took kitchen forks and a bock to create an object that simulated a clock as a reaction against miniaturization as he used the biggest circuit boards one could buy in the 80's. Dematerialization is very much how it sounds, but flips back and forth between two nouns in how it takes commonplace and recognizable objects and settings deconstructs them according to it;s space such as the design group Kuntsflug's The Electronic Room: Programmable Appearances-Surfaces, Appliances, Comfort where images would project onto walls and counters off different styles and textures so that a person could experience a different setting everyday according to their moods and aesthetics. Juxtaposition is the opposite of dematerilization, and combines two objects together so that it is blatantly known as an electronic object, and that it focuses in the practical needs for ones uses of that object. The final theory of Post-Optimal is actually a theory that has yet to been fully tapped, and now lies on the contemporary world to take what had been done before, and turn them into the realm of metaphysics, poetry and aesthetics. This is when the study of electronics objects now gets interesting.

Chapter 2: (In) Human Factors

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